Events & Community2023
Automotive Community Meet
Built an enthusiast car meet from zero to a recurring community event in the Delhi NCR region.
The challenge
No existing audience, no venue relationships, and a community that had been burned by poorly run meets.
The approach
- 01
Mapped the local enthusiast community and identified the core group worth building around first.
- 02
Secured a venue and vendor set that could handle vehicle volume safely.
- 03
Ran a content-led announcement cycle in the weeks before the event.
- 04
Captured the event properly so the footage seeded the next one.